Fokusfloe

Location
1058 Tbilisi avenue
Baku, Azerbaijan
Fokusfloe Logo
Contact
+994504903560
info@fokusfloe.it.com

Professional Floristry Mastery Program

Transform your passion for flowers into professional expertise through our comprehensive 16-week intensive program. Starting September 2025, we're accepting applications for our most detailed floristry certification course yet.

Beyond Basic Arrangements

Most floristry courses teach you how to make pretty bouquets. We go deeper. Our program covers everything from seasonal flower sourcing and advanced color theory to business fundamentals and client psychology.

After working with over 200 students since 2019, we've learned that technical skills alone don't create successful florists. You need to understand the business, develop your artistic voice, and build confidence in your creative decisions.

Each week builds on the previous one, but we also leave room for your personal style to emerge. By week eight, students typically find their signature approach. By graduation, they're ready to work independently or start their own studio.

The program runs from September through December 2025, with intensive weekend workshops and weekday practice sessions. Small class sizes mean you'll get individual attention and honest feedback on your work.

Professional floral arrangement workspace with various tools and fresh flowers being prepared for advanced floristry techniques

16 Weeks of Progressive Learning

Our curriculum is designed around real-world projects and seasonal flower availability. Each phase prepares you for the next level of complexity.

Weeks 1-4

Foundation & Tool Mastery

We start with flower anatomy, proper handling techniques, and tool selection. You'll learn why certain cuts extend flower life and how temperature affects different species. By week four, you'll be creating balanced arrangements confidently.

Flower Care Basic Design Tool Usage

Weeks 5-8

Advanced Techniques & Style Development

Color theory moves from textbook to practice. We explore seasonal palettes, cultural preferences, and how lighting affects flower perception. Students begin developing their personal aesthetic during this phase.

Color Theory Seasonal Design Personal Style

Weeks 9-12

Client Projects & Business Skills

Real client commissions under supervision. Students handle wedding consultations, corporate arrangements, and sympathy flowers. We also cover pricing, supplier relationships, and basic business operations.

Client Work Business Basics Pricing Strategy

Weeks 13-16

Portfolio & Career Preparation

Final projects showcase each student's developed skills. We photograph your best work for portfolio development and discuss career paths—from shop employment to independent studio work to teaching opportunities.

Portfolio Creation Career Planning Final Projects

Learn From Practicing Professionals

Our instructors run active floristry businesses and bring current industry knowledge to every lesson.

Portrait of Magnus Eriksson, head floristry instructor with 12 years of professional experience

Magnus Eriksson

Lead Instructor & Program Director

Owns three flower shops across Baku and has been teaching floristry for eight years. Magnus specializes in sustainable sourcing and contemporary European design techniques. His arrangements have been featured in local wedding magazines since 2020.

Portrait of Celeste Rivera, business development instructor specializing in floristry entrepreneurship

Celeste Rivera

Business Development Instructor

Former corporate consultant who transitioned to floristry in 2021. Celeste teaches the business modules and helps students understand pricing, client management, and growth strategies. She currently operates a successful event floristry business.

Apply for September 2025

Applications close July 15, 2025. Limited to 12 students per cohort.